Noona Smith-Petersen
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Noona Smith-Petersen

Smith-Petersen started her working life by going straight in at the top with Giorgio Armani. Thirty-five years on from providing PR and communications to the godfather of Italian style, her “devotion to the world of luxury and fashion in everything I do” has resulted in a career trajectory that boasts a roll-call of fashion’s most famous names.

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Alessandro Maria Ferreri
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Alessandro Maria Ferreri

With a CV that runs like a Who’s Who of fashion, Alessandro Maria Ferreri knows a thing or two about the industry. After working at the UN during university he joined Alberta Ferretti and Aeffe. Ferrero now runs a powerhouse consultancy in Milan.

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Silvia Negri Firman
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Silvia Negri Firman

There is one name that big fashion brands, world class mariners and spiritual leaders trust for their PR and communications. Silvia Negri Firman is something of a Milanese miracle worker and she welcomed us into her sun-filled office for a chat about the joys of work.

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Sergio Zambon
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Sergio Zambon

A longtime Moncler collaborator, Sergio Zambon, has been responsible for the 2 Moncler 1952 collection since its conception. He is lauded for his adaptability and fluid approach, something he attributes to growing up in a wandering, multicultural environment.

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